Thomas Built Buses

The Future, Right on Schedule

challenge

When you’re looking to go electric, you need so much more than a bus. You need an electric partner – someone to guide you through the complex EV ecosystem. In our campaign, The Future, Right on Schedule, our job wasn’t to convince districts to consider going electric. Rather, we were tasked with instilling confidence that the Saf-T-Liner® C2 Jouley® is the best choice for fleets who are ready to drive the future today.

capabilities tested

Advertising
Analytics
Art Direction & Design
Brand Strategy
Copywriting
Digital Development
Media Planning & Buying
Photography
Video

Insight

Building an innovative electric school bus requires impeccable attention to detail and a smart, measured process. With exceptional Thomas Built engineering, proven Proterra battery technology and industry-leading partners, Jouley is the most well-thought-out electric school bus on the road. For schools looking to go electric, Jouley is ahead of its time – and right on time, too.

Impact

The Future, Right on Schedule featured a series of print and digital ads, social media posts and a video. The work scored 2.6 million impressions, a 78% increase in landing page views and 89% of traffic arriving via paid media sources. Plus, video completion rates reached a high of 77%, well above the industry benchmark. Welcome to the world, Jouley.

2.6M
million impressions
78%
Increase in landing page views
89%
OF TRAFFIC ARRIVING VIA PAID MEDIA SOURCES
77%
VIDEO COMPLETION RATES