When you’re looking to go electric, you need so much more than a bus. You need an electric partner – someone to guide you through the complex EV ecosystem. In our campaign, The Future, Right on Schedule, our job wasn’t to convince districts to consider going electric. Rather, we were tasked with instilling confidence that the Saf-T-Liner® C2 Jouley® is the best choice for fleets who are ready to drive the future today.
Art Direction & Design
Media Planning & Buying
Building an innovative electric school bus requires impeccable attention to detail and a smart, measured process. With exceptional Thomas Built engineering, proven Proterra battery technology and industry-leading partners, Jouley is the most well-thought-out electric school bus on the road. For schools looking to go electric, Jouley is ahead of its time – and right on time, too.
The Future, Right on Schedule featured a series of print and digital ads, social media posts and a video. The work scored 2.6 million impressions, a 78% increase in landing page views and 89% of traffic arriving via paid media sources. Plus, video completion rates reached a high of 77%, well above the industry benchmark. Welcome to the world, Jouley.