Idea is
still king.

Good creative is not merely content or the latest trend. New technology is the newest way to spread a message, not a replacement for the message itself. That’s why we like ideas. Ideas are bigger. Here are a few we think speak highly of themselves.

Idaho Power

Energy Efficiency

The message of energy savings made easy carried over into our television component of the Energy Savings Made Easy campaign, as did the effectiveness. Combined with print and digital advertising, the campaign had 84% of polled viewers saying they’d make energy efficiency changes in their homes.

  • Advertising
  • Video