Idea is
still king.

Good creative is not merely content or the latest trend. New technology is the newest way to spread a message, not a replacement for the message itself. That’s why we like ideas. Ideas are bigger. Here are a few we think speak highly of themselves.


Rebranding Campaign

With the addition of new products including transmissions, axles and turbos, as well as a future that included alternative fuels, the name Detroit Diesel was no longer entirely accurate. Detroit had long been used in the industry as shorthand for the company, making the transition to that name a bit easier. We launched the updated brand at the industry’s biggest tradeshow and supported it with ads, collateral, posters and video, telling the story of Detroit’s evolution from engine manufacturer to multi-component powerhouse.

  • Branding
  • Corporate Identity
  • Graphic Design
  • Photography
  • Print
  • Promotional Giveaway
  • Trade Show