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challenge
Forty years is a long time in the agency business, so when we came up on our fortieth year, we decided to celebrate. Challenge was, two other agencies in Portland – where we started and are headquartered – were also having their fortieth anniversaries.
capabilities tested
Art Direction
Copywriting
Design
Digital Development
Photography
Social Media
Insight
Instead of competing for the limelight, we thought it was advantageous, not to mention unexpected, to shift it a year and celebrate our 40ish Anniversary. Being too busy to properly create the event also helped in the decision.
Our team of creative visionaries built a campaign built around the 70s. We created a family of 70s-era logos, created a 70s website with custom employee headshots, printed period-correct sleeved tee shirts, and of course, had a party. Invitations went out in the form of a popular 70s collector sticker packets.
Impact
It was a full team effort and embraced our belief that ideas can come from anywhere. The work was talked about and elevated the brand experience. The result was a very successful fiesta. Our Charlotte office came out to Portland and we were joined by countless former HMHers. Plus, we had a lot of fun doing it.
