HMH

An Event forty years in the making. Give or take.

challenge

Forty years is a long time in the agency business, so when we came up on our fortieth year, we decided to celebrate. Challenge was, two other agencies in Portland – where we started and are headquartered – were also having their fortieth anniversaries.

capabilities tested

Art Direction
Copywriting
Design
Digital Development
Photography
Social Media

Insight

Instead of competing for the limelight, we thought it was advantageous, not to mention unexpected, to shift it a year and celebrate our 40ish Anniversary. Being too busy to properly create the event also helped in the decision.

Our team of creative visionaries built a campaign built around the 70s. We created a family of 70s-era logos, created a 70s website with custom employee headshots, printed period-correct sleeved tee shirts, and of course, had a party. Invitations went out in the form of a popular 70s collector sticker packets.

Impact

It was a full team effort and embraced our belief that ideas can come from anywhere. The work was talked about and elevated the brand experience. The result was a very successful fiesta. Our Charlotte office came out to Portland and we were joined by countless former HMHers. Plus, we had a lot of fun doing it.

200
TEE SHIRTS PRINTED
100
KNEE-HIGH TUBE SOCKS PROCURED
97%
INVITATION CLICK-THROUGH RATE
627
MINI CORN DOGS CONSUMED