Idea is
still king.
Good creative is not merely content or the latest trend. New technology is the newest way to spread a message, not a replacement for the message itself. That’s why we like ideas. Ideas are bigger. Here are a few we think speak highly of themselves.
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[post_content] => Freightliner launched their new vocational truck platform with the goal of leading the category. The launch campaign here was developed to capture attention and change perceptions. And today, Freightliner is the market leader, exactly as planned.
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