Idea is
still king.
Good creative is not merely content or the latest trend. New technology is the newest way to spread a message, not a replacement for the message itself. That’s why we like ideas. Ideas are bigger. Here are a few we think speak highly of themselves.
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[post_content] => When Thomas Built Buses introduced their Jouley electric bus at the STN Expo, they wanted all the attendees to take notice. Who better to get that attention and introduce this latest innovation in electricity than a few innovators themselves. Ben and Tom took over the show, appearing in elevators, signage, ads and even in person interacting with visitors. It was a big success, even with Nikola being otherwise occupied.
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