Getting Your Tough Back

We do a lot of work with Western Star, but the most intensive project is their ongoing brand campaign, which encourages owners of other, less rugged brands to switch to Western Star and get their tough back. Encompassing print, digital, social and more, the campaign has resonated with the audience. Market share has increased and, even with a challenging 2016 which saw industry-wide declines in sales, Western Star was the only Class 8 truck manufacturer to have an increase of sales over the previous year.