TRUWOOD

Keeping it Tru

In a world of me-too products, originality is infinitely appealing. To capture TruWood’s ability to reflect and enhance a home’s personality, we created a campaign that focused on the truths of the brand. The work, which included advertising, collateral, PR, online, point-of-sale and tradeshow graphics, helped boost awareness and, more importantly, sales.

30%

increase in sales over prior year.