THERE IS MORE TO ELECTRIFICATION THAN JUST THE VEHICLE

By Christina Chu | Public Relations Account Supervisor

Electrification is a recent buzzword in the commercial transportation space, with fleet owners scrambling to be early adopters and add electric trucks or buses. And it’s easy to understand why. Electric vehicles (EVs) are emissions-free at the tailpipe, noise-free, pollution-free and fossil-fuel-free, and when up and running, EVs can help to reduce the overall operating costs of a fleet. But as good as all of that is, buying an electric truck or bus is also forcing transportation directors to look beyond the electric vehicle itself.

We have a number of clients who are introducing new electric vehicles and technologies in the commercial transportation space. Although the technologies themselves differ, one fact remains true: For some fleets, the timeline from prospecting an electric vehicle to implementation in a fleet can take up to 18 months. Those unfamiliar with electric vehicles are usually not aware that electrification is not plug-and-play. In addition to purchasing the electric vehicle, transportation directors must also consider utility provider partnerships, financing and funding, infrastructure needs, route planning, and driver and technician training, among other things. All in all, it’s what we call the electric ecosystem.

Here’s a snapshot of all of the factors that should be considered when switching to electric vehicles.

Electrification is fairly complex, but the rewards are abundant. Fortunately, many manufacturers have electric experts who can help customers navigate the electrification process. And as a marketing arm to several EV manufacturers, we are pleased to provide assistance in advancing the education about electric vehicles in this emerging marketplace.