HMH received a Silver National Addy in the 2017 National ADDY Awards competition for the American Advertising Federation. The agency’s win comes on the heels of being named Best of Show in the Charlotte and Regional chapters of the American Advertising Federation ADDY Awards earlier this year.
The winning work, which involved taking over the Savannah Airport spotlighting the Lowcountry experience, was for the luxurious Palmetto Bluff, the largest remaining waterfront property on the East Coast and part of the Crescent Communities residential real estate portfolio. Through this experiential marketing campaign, travelers arriving at the Savannah/Hilton Head International Airport are reminded just how close they are to the Lowcountry resort and community. The in-airport tactics, including messaging printed on baggage claim belts, back-lit displays and airport walls, suggest many of the things visitors can do at Palmetto Bluff and invite them to stop by for a while, have a Lowcountry adventure, or stay a bit longer and make Palmetto Bluff their home.
The team for this campaign included creative director Shawn Kelley, copywriter Kathy Valenti, art director Teddy Shipley, designer Amanda Lax, media director Jenn Hausman, brand strategist Denise Hollingsworth, account executives Donna Forbes and Kevin Prenoveau, project manager Lauren Blumenshine and account coordinator Lauren Dixon.