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RECIPIENT: Subaru
CATEGORY: Leaning Into Love
Subaru vehicles are known for their unstoppable performance. So are exemplary photojournalists. This Subaru commercial does a beautiful job of bringing the two together while supporting the brand’s ‘Love Promise,’ which in part reads: ‘we are dedicated to making the world a better place.’
Subaru’s good brand behavior is exactly what we want to see from companies any day, but especially these days – when signs of a bountiful future (including trees) are what we’re looking for.
Subaru really is more than a car company.
