HMH Awards: Subaru

By Dana Thomas | Digital and Social Media Strategist

RECIPIENT: Subaru

CATEGORY: Leaning Into Love

Subaru vehicles are known for their unstoppable performance. So are exemplary photojournalists. This Subaru commercial does a beautiful job of bringing the two together while supporting the brand’s ‘Love Promise,’ which in part reads: ‘we are dedicated to making the world a better place.’

Subaru’s good brand behavior is exactly what we want to see from companies any day, but especially these days – when signs of a bountiful future (including trees) are what we’re looking for.

Subaru really is more than a car company.