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HMH Award: Nike

By Denise Hollingsworth | VP, Group Strategy Director


CATEGORY: Unfaltering brand behavior


There isn’t a better example of a brand that knows what it’s all about and isn’t afraid to take a stand than Nike. This fundamental reality was proudly expressed in this recent TV spot.

This isn’t the first or last time we’ll see Nike take a stand, because it’s in their DNA. They’ve never been afraid.

We should all be as staunch in our beliefs. And we should all be as proud to let the world know what we feel—even if some will loudly disagree.