Good Listening. Great Design.

By HMH

We got A’s in listening skills, which has come in handy for delighting our clients. One recent example: Groundcrew Sound.

The audio post house wanted to update both their brand identity and website. After listening to their goals and desires (not to mention their great audio work), we surveyed the competitive environment, assessed how to best reflect the company’s personality and clientele, and dove right in.

We redesigned the logo to include the company’s initials in the propellers of the low-wing plane icon. We then translated the design elements to the web, using a style worthy of Groundcrew’s client lineup, writing homepage headlines for The Walking Dead, HBO’s The Leftovers and Pixar’s Cars 3, and employing an audio bar motif for the menu icon.

The result was a cohesive, refreshed design that strategically positions Groundcrew in the marketplace and reflects their brand promise. We were thrilled to be part of the project and can’t wait to see where they go next.