Brand Bite — #YabaDabaDoo

By Denise Hollingsworth | VP, Group Strategy Director

What’s better than your favorite cartoon character? Or ice cream? Or cereal? Or childhood? Well, all of them rolled together, of course! In honor of this year’s Comic-Con in NYC, Milk & Cream Cereal Bar teamed up with Post to bring Flintstones-inspired treats to the festivities (thank you, Cassandra Report, for the tip). A tasty, temporary addition to their already-interesting menu of ice cream and cereal concoctions served up at an interactive pop-up, The Get Animated Invasion.

Brand Thought

Brands that continually seek opportunities to stand apart from competitors—to create moments that are fused in their customers’ minds—WILL NEVER grow old or irrelevant. But, they WILL keep customers wondering what’s next. That’s brand staying power.