#HeinekenTrue

Brand Bite — #HeinekenTrue

By Denise Hollingsworth | VP, Group Strategy Director

Some brands know how to jump on opportunity. Or, maybe the timing is just right. Whatever the case, enter Heineken. On the heels of this controversial Pepsi ad, Heineken aired an ad that showed us how it should be done. Yep, authentic beats contrived every time.

#HeinekenTrue

Brand Thought

This is authenticity at its finest. It’s pure. It’s honest. And it’s self-aware. It’s beautiful to see such an emotional reflection of a powerful tagline (‘open your world’) come together in a social experiment that went very, very right.