Brand Bite — #FCKingBrilliant

By Denise Hollingsworth | VP, Group Strategy Director

Have you heard? KFC ran out of chicken in the UK (for an entire day…oh no!) due to a logistics glitch. Their agency, Mother London, created a pretty clever ad to openly apologize for the blunder. Pretty bold too, I’d say. Not every client would have the guts to do this. And, not every brand would have the strength to withstand whatever controversy might come its way. #KFCCrisis

Brand Thought

Taking risks moves the world…and sometimes brands…forward. I think author Sarah Addison Allen sums it up perfectly:

“If you’re not a little scared, then you’re not doing it right.”