This past March, as a part of Women’s History Month, Brawny redesigned its paper towel packaging to feature a woman. Outfitted in the familiar red plaid shirt, a woman replaced the famous “Brawny Man” to demonstrate that “Strength Has No Gender.” The campaign is an effort to celebrate strong and empowering women who deserve just as much recognition as their male counterparts.
Brawny always has been about strength. It’s followed the stereotypical reflection of that by using muscular men to represent its brand. This gender-focused campaign is a culturally-aware, albeit brief, move. And it’s a pleasant surprise from a product brand that has firmly planted roots. And, we think the gal totally rocks the red plaid.