And when we say “prestigious,” we mean the highly esteemed, widely respected, totally covetable Outstanding Overall Marketing Program Award from the Oregon Tourism Commission.
We earned the honors with our client, Central Oregon Visitors Association, for our Adventure Calls campaign. The integrated effort, which included print, digital, social, video and event activation, tempted would-be vacationers throughout the Bay Area and Pacific Northwest with the promise of adventure. Our audience heeded adventure’s call—and how. Web sessions increased 141%, the California database audience grew by 334% and occupancy rates in Central Oregon rose by 4.9% in 2015.
Here’s some of the work the Oregon Tourism Commission deemed the best integrated marketing program for attracting Oregon visitors.
San Francisco Giants Sponsorship