May 23, 2018

WTF?! – GDPR

You may have noticed that you’re getting inundated with a lot of requests to review privacy policies. Whether it’s your Google, Spotify or Amazon account, we’re all getting them. And yes, it’s annoying. But it’s ok. The reason this is happening is due to the launch of the GDPR (General Data Protection Regulation) law created by the European Union.  The law goes into effect on May 25, 2018.

“So, what does this have to do with me or my business?”

We’ve attempted to distill it here. But let’s be clear: we’re not lawyers, so with all things legalese, if you have further questions, you need to speak to your own counsel.

Here is some elaboration on general questions.

  1. Should I be concerned? Not really, but you do need to be aware and if there are changes required, you will need to be compliant.
  2. What is the GDPR? It’s a new law created by the EU to protect user data privacy. It’s mostly geared towards multinational corporations in the EU, however, it can affect those who conduct business elsewhere, including the USA. Previously there were 2 other directives set in the EU, that left data privacy legislation up to each individual country. The GDPR is binding, and will be the rule of law across the EU. It helps facilitate consistency and there will be no question as to how businesses should handle data privacy.For more detailed information about GDPR, read this: 
    https://en.wikipedia.org/wiki/General_Data_Protection_Regulation 

    And for the tl;dr contingent: these guys put together a short funny video.
    https://youtu.be/tBEMNcMihl4

  3. What does this mean for me?
    Got an email newsletter you send out? Make sure the language to opt in to receive emails is very clear. In some cases, companies like MailChimp have already added GDPR boxes to help facilitate this. And hey, it’s spring, so it’s time to do some spring cleaning on your email distribution lists. Clean up your list and make sure it’s only people who are regularly opening your emails. If you don’t have a privacy policy on your website, get one in place now. Check out the guidelines to help you craft your own.

    If you use cookies in your marketing, make sure you add a cookie and privacy policy consent to your website that covers tracking.

  4. But, but… we advertise on Facebook!
    You and a million others. You might have noticed that Facebook has made some changes with custom audiences, which affects who you can reach, and is also less precise in targeting your ads to the audiences you want. It’s a bummer for sure, but it’s for the best. We all saw what happened with Cambridge Analytica, and we don’t want that to happen again.

It’s a lot to take in… take a deep breath. Unless you’re a ginormous international corporation, you probably don’t have anything to worry about. But use this info to review your own data policies and maintain the trust of your customers.

 

img02

Dana Thomas

Dana, like all HMH'ers, has a passion for following these trends in and out of the industry in order to better determine the best solutions for our clients. Nice.