HMH just won a Silver National ADDY award at the 2018 National ADDY Awards. The award, which is given by the American Advertising Federation, was for our work on the Thomas Built Buses Facts about Fuels national campaign – our second National ADDY in the last two years.
The integrated campaign was designed to educate school transportation directors, school board members and school bus dealers about the benefits of diesel fuel for school buses. Clean diesel, to be exact. The campaign included an interactive landing page, posters, digital ads, videos and a ton of content that communicated the truths about how clean, efficient, proven and innovative diesel is.
Not only is the Facts about Fuels campaign award-winning, it also was a resounding success with millions of impressions, views and open rates nearly double industry averages, a time-on-site average of more than six minutes and a place in the top ten search results on Google.
It’s an exciting win for us and for our clients at Thomas Built Buses. Stay tuned as we go for the threepeat.