September 18, 2020

HMH Awards: Subaru

RECIPIENT: Subaru

CATEGORY: Leaning Into Love

Subaru vehicles are known for their unstoppable performance. So are exemplary photojournalists. This Subaru commercial does a beautiful job of bringing the two together while supporting the brand’s ‘Love Promise,’ which in part reads: ‘we are dedicated to making the world a better place.’

Subaru’s good brand behavior is exactly what we want to see from companies any day, but especially these days – when signs of a bountiful future (including trees) are what we’re looking for.

Subaru really is more than a car company.


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Denise Hollingsworth

Denise, like all HMH'ers, has a passion for following these trends in and out of the industry in order to better determine the best solutions for our clients. Nice.