August 28, 2020

HMH Awards: Nike

CATEGORY: Cheering For the Unstoppable Human Spirit

RECIPIENT: Nike

The pandemic has revealed many truths about the world in which we live. Perhaps one of the most important is that we should never stop looking for ways to change it for the better. Nike’s latest spot, “You Can’t Stop Us,” is a testament to the unifying power of sport – and the brighter places that it can take us all.

Beyond its inspirational message, the spot is an editing wonder. Created entirely from archival footage, it merges clips of everyday and elite athletes into 36 strikingly unified, split-screen moments. The resulting montage not only emphasizes the competitive drive that athletes around the world share, but also the unstoppable human spirit that resides within us all, driving us to make the world a better place.

Closed gyms. Canceled seasons. Empty stadiums. They haven’t stopped athletes from moving forward and using their platforms to advocate for change. Through their actions, we can begin to see what a more equitable playing field looks like. As Megan Rapinoe states in the spot, “We are not going back to an old normal” – and that’s ok. We’re moving toward a better one.


img02

Cindi Elsom

Cindi, like all HMH'ers, has a passion for following these trends in and out of the industry in order to better determine the best solutions for our clients. Nice.