solving problems through insight and creativity

For years, we’ve helped clients in every type of industry and category. We still do. But in that time, we’ve developed extensive consultative and creative expertise in nearly every facet of the transportation industry, particularly those areas that represent the future. Autonomous vehicles, connected systems, electrification, safety technology, infrastructure and more. If it moves people or products, we know it.


We live to create unfair competitive advantages for our clients. With all the changes coming to business – and to the transportation industry in particular – those advantages are more important than ever. We’re skilled in helping clients adjust to these new normals by navigating big change and uncertainty. Using insights, data and experience, we can help you quickly develop strategic and creative solutions that drive results.


That’s because ideas are bigger. They’re borne out of truths and connect with people on an emotional level, addressing their concerns, their wants and their needs. The ideas we develop aren’t made in a vacuum. They’re driven by research, strategy and an uncommon understanding of our clients and their customers. We work to inspire them and produce work that is bold, memorable and relevant. Work that elevates the brand experience and gets our clients talked about. To do that, of course, we do use a few tactics.


THINK Insights, Planning, Guidance

– Brand, Creative, Communications, Customer Loyalty and Product Strategy
– Business Consultation (Change Management, Organizational Excellence, Employee Engagement)
– Experience Strategy Workshop Facilitation
– Research and Insights
– User Experience Strategy
– Content and eLearning Strategy
– Digital Strategy
– PR, Social & Media Strategy
– Analytics and Performance Strategy

CREATE Define, Concept, Produce

– Conceptual Development
– Brand Identity and Messaging
– Copywriting
– Graphic Design
– Video and Photography
– Content Strategy and Development
– Social Media
– Digital and Mobile – UI and UX Design
– Campaign Development (Advertising, Digital, PR, Social)

ENGAGE Connect, Measure, Optimize

– Production Management and Quality Assurance
– Public Relations
– Social Community Management
– Media Buying and Auditing
– Data & Marketing Analytics
– Trade Shows and Events


One location out West, one location in the Midwest, and one location back East (or down South depending on how you see it), and the capability to serve clients with great work everywhere in between.


329 NE Couch Street

Suite 325

Portland, OR, 97232



411 Washington Avenue N

Suite 500

Minneapolis, MN 55401



The Boxer Building

1000 W Morehead Street

Suite G100

Charlotte, NC 28208


Our Team

Broadhead|HMH is the transportation division of broadhead, an independent, creative marketing agency focused on powering brands transforming how we eat, move + live. With a team of 150 talented analysts, strategists, creative writers, designers, developers, and engagement experts in media, social and public relations, we are an agency built for the modern market environment.

  • President

    Ed Herinckx

  • Chief Growth Officer

    Steve Marshall

  • VP, Group Strategy Director

    Denise Hollingsworth

  • Account/Strategy Director

    Greg Campana

  • SVP, Executive Creative Director

    Shawn Kelley

  • VP, Group Media Director

    Jenn Hausman

  • VP, Group Account Director

    Betsy Kite

  • Production Director

    Julia Lloyd

  • VP, Group Account Director

    Kristin Young

  • Dana

    Digital and Social Media Strategist

    Dana Thomas

  • Design Director

    Patti Bateman

  • Creative Director

    Oscar Reza

  • VP, Group Creative Director

    Jeff Nichols

  • Account Supervisor

    Charity Holloway

  • Associate Account Director

    John Halpin

  • Traffic Supervisor

    Michelle Sandell

  • VP, Group Creative Director

    Teddy Shipley

  • Production Artist

    JoAnn Barnes

  • Senior Copywriter

    Jason Searcy

  • Copywriter

    Mary McCormick

  • Senior Project Manager

    Julie Ditter

  • VP, Creative Director

    Walt Burns

  • Leah Reyson | HMH Agency

    Senior Project Manager

    Leah Reysen

  • Senior Photographer

    Karl Sandell

  • Account Supervisor

    Mindy Shepperd

  • Art Director

    Annie White

  • Senior Project Manager

    Jamie Galluzzo

  • Senior Copywriter

    Paul Mitchell

  • Designer

    Ashley Rufenacht

  • Accounting Assistant

    Jaclyn Arredondo

  • Senior Producer

    Cindy Marks

  • Account Supervisor

    Whitney Stoefen

  • Associate Digital Producer

    Alyson Skelton